Brand Creation and Brand Management

Who Should Attend

Anyone who wants to create and manage a new brand. Entrepreneurs (new and established), Store managers, Sales Associates, Visual Display Merchandisers, Buyers, Designers and Merchandisers

Objective

The training aims to provide the participants with a full understanding of :

the theory of brand creation and the perception created in the consumer’s mind

how the marketing mix plays a vital role in brand creation and brand management

how to create and manage a brand from the ground up

how to manage the brand through positioning, advertisement and direct mail

Subject Content

Subject Topics	Sub Topics	Specific Learning Outcomes
Day 1	1) Understanding the marketing mix to begin developing your brand 2) Identifying the target audience 3) Selecting a product, begin creating the brand platform 4) Positioning & Brand Personality 5) Marketing mix strategy	1) Using the marketing mix to create a brand 2) Know your audience to get his or her attention 3) Learn a step-by-step process to create branding for any product 4) Learn how to position your product 5) Learn how to position your product
Day 2	1) What are brand icons? 2) Small group - Creating your brand icons 3) Reaching the Target Audience 4) Group Presentations	1) Create the “uniqueness about your product 2) Learn the importance brand icons to your product 3) Learn to create advertisements, direct mail, & promotions 4) Preview what has been created to see if the public “gets IT”

Best viewed with Screen resolutions 800x600, Internet Explorer 6.0

Course Code	:	FBC&BM
Course Duration	:	16 hours
Time	:	9.00 am – 6.00 pm
Course Fees	:	Actual Cost	SDF SUPER Grant	Amount to Pay
		S$360.00	S$64.00	$296 (TaFf Members) Approved for SME only
		S$400.00	S$64.00	$336(Non Members) Approved for SME only