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Bags Branding and Buying Strategy

Online Short Course Bag Design Product Development

This module will cover all facets of branding ranging from definition, brand DNA, identity and an opportunity to study the success of exemplary bag brands. We will illustrate and understand the definition of consumer and what shapes their persona. This module will also give students a chance to conduct market research in the bags industry and interpret and analyze the data collected to understand trends and market positioning. Students will delve into the understanding of the role of a fashion buyer/ merchandiser in the bags industry. We will create a merchandising plan for a bags brand and conduct a quantitive and qualitative analysis on how to calculate OTB, with the goal to optimize profit.

Overview

This module will cover all facets of branding ranging from definition, brand DNA, identity and an opportunity to study the success of exemplary bag brands. We will illustrate and understand the definition of consumer and what shapes their persona. This module will also give students a chance to conduct market research in the bags industry and interpret and analyze the data collected to understand trends and market positioning. Students will delve into the understanding of the role of a fashion buyer/ merchandiser in the bags industry. We will create a merchandising plan for a bags brand and conduct a quantitive and qualitative analysis on how to calculate OTB, with the goal to optimize profit.

The Details

  • FOR SKILLSFUTURE CLAIMS

    Registered Title: (Bags Branding and Buying Strategy )

    TPGateway Code:TGS-2022013180

  • total hours

    36:00

Curriculum

Course Duration

SSG Approved Training & Assessments Hours:36:00 Trainer Facilitated Hours (On Campus/Virtual):28:00 Self-Directed E-learning Hours:06:00 Assessment Hours:02:00
Objectives
  • Identify factors contributing to build brand identity according to industry practices.
  • Identify target market and consumer demographics.
  • Create a branding strategy to establish a bag fashion brand.
  • Formulate a merchandising plan with a focus on the consumer based on organizational policies and procedures.
  • Evaluate the merchandise plan through qualitative and quantitative analysis according to industry practices.
  • Revised merchandise plan to verify profit optimization.
Certificate Issuance

Upon successfully completing the course, a student will be awarded the Certificate of Completion Bags Branding and Buying Strategy by TaF.tc.

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Requirements
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Admissions

To enrol, you must fulfil the following requirements

1

To enrol, you must fulfil the following requirements

 and 2

Aged 16 years and above

 and 3

Possess at least 3 GCE ‘O’ Level credits with a minimum of C6 including English and Mathematics OR ES WSQ Workplace Literacy and Numeracy (WPLN) Level 5 and above OR WSQ Advanced Certificate in Fashion Technology OR TaF.tc's Advanced Certificate

 and 4

All students are required to have basic computing skills i.e. turn on the laptop, use the mouse, drag and drop files, use online search engine for research; and be a competent user of Microsoft Office.

Graduation

To graduate, you must fulfil the following requirements

1

To graduate, you must fulfill the following requirements

 and 2

75% attendance rate of total training hours per module

 and 3

Be found competent for written, practical and oral assessments

International Students

To enrol, you must fulfil the following requirements

1

To enrol, you must fulfil the following requirements

 and 2

Aged 16 years and above

 and 3

High School Diploma equivalent to GCE ‘O’ Level with 3 credits including English and Mathematics OR Qualifications from professional institutes may be considered on a case-by-case basic AND/OR Pass TaF.tc Entrance Test

 and 4

English Language Requirement – Possess a minimum credit in English at GCE ‘O’ Level or its equivalent OR IELTS score 4.5 or TOEFL score 75

 and 5

All students are required to have basic computing skills i.e. turn on the laptop, use the mouse, drag and drop files, use online search engine for research; and be a competent user of Microsoft Office.

Graduation

To enrol, you must fulfil the following requirements

1

To graduate, you must fulfill the following requirements

 and 2

75% attendance rate of total training hours per module. Student Pass Holders – a minimum of 90% attendance per month will be required

 and 3

Be found competent for written, practical and oral assessments
Items Required For Class

  • You will need a laptop OR computer OR tablet, whichever you prefer, for viewing your E-books
  • Devices need to have a working camera and a microphone.

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FAQs

Yes! You can use any SkillsFuture Credits you have to pay for course fees.

We do not offer any make-up or replacement classes.

We highly discourage you from missing any classes since the entire program is designed to be hands-on intensive. There is also a minimum attendance requirement of 75% of training hours for Singaporean and PRs, and 90% of training hours for international students. If you do not meet the 75% attendance requirement, you will not be eligible to enjoy subsidies nor to sit for the assessment. Make sure you block off your time during your training with us or find an intake option that will ensure you do not miss any classes. You will only wish that you had more time in the class!