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Basic Introduction to Digital Marketing for Retail

Online Short Course Retail

Gain foundational knowledge in digital marketing with our Basic Introduction to Digital Marketing in Retail. Learn to leverage platforms like Google, Facebook, TikTok, and LinkedIn to grow sales.

Overview

This course seeks to equip marketing executives with a foundational knowledge in digital marketing, and its impact on growing sales. Discover a wide variety of digital marketing platforms including Google, Facebook, TikTok, LinkedIn and more, and learn from case studies how digital marketing has empowered businesses to accelerate growth.

The Details

  • FOR SKILLSFUTURE CLAIMS

    Registered Title: (Basic Introduction to Digital Marketing for Retail )

    TPGateway Code:TGS-2024041975

  • total hours

    16:00

Curriculum

Course Duration

SSG Approved Training & Assessments Hours:16:00 Trainer Facilitated Hours (On Campus/Virtual):15:00 Self-Directed E-learning Hours:00:00 Assessment Hours:01:00
Objectives
  • Track social media activities.
  • Recommend improvements to marketing and promotion through social media engagement.
  • Prepare documentation to collate past outcomes of social media marketing activities.
  • Contribute and participate in execution of social.
Key Learning Areas
  • Types of social media platform, tools, and their operation.
  • Organisational policy and procedures for social media use.
  • Rules and regulations and terms of use of specific social media platforms and media marketing campaign activities.
Certificate Issuance
Upon successful completion of the course, the student will be awarded the Statement of Attainment (SOA) for Social Media Marketing-2 WSQ Certification is nationally endorsed and recognized by industry partners.
Trainers
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Requirements
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Admissions

To enrol, you must fulfil the following requirements

1

Aged 16 years and above

 and 2

Possess at least 3 GCE ‘O’ Level credits with a minimum of C6 including English and Mathematics OR ES WSQ Workplace Literacy and Numeracy (WPLN) level 5 and above OR WSQ Advanced Certificate in Fashion Technology OR TaF.tc's Advanced Certificate

 and 3

ALL Students are required to have basic knowledge of computer and Microsoft Office

Graduation

To graduate, you must fulfil the following requirements

1

75% attendance rate of total training hours per module

 and 2

Assessed and be competent for every module

International Students

To enrol, you must fulfil the following requirements

1

Aged 16 years and above

 and 2

High School Diploma equivalent to GCE ‘O’ Level with 3 credits including English and Mathematics OR Qualifications from professional institutes may be considered on a case-by-case basic OR Pass TaF.tc Entrance Test

 and 3

English Language Requirement – Possess a minimum credit in English at GCE ‘O’ Level or its equivalent OR IELTS score 5.5 or TOEFL score 46

 and 4

ALL Students are required to have basic knowledge of computer and Microsoft Office

Graduation

To enrol, you must fulfil the following requirements

1

75% attendance rate of total training hours per module. Student Pass Holders – a minimum of 90% attendance per month will be required

 and 2

Assessed and be competent for every module
Fees & Funding
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Fees

Course Fees

S$ 146.81

Application Fee

S$ 32.70 (after 70.00% SSG funding, 20% SFMCES, inc.9% GST)

You can use

SkillsFuture Credits (SFC)

Learn more about SFC

Post Secondary Education Account (PSEA)

Learn more about PSEA

Fees

Course Fees

S$ 378.01

Application Fee

S$ 32.70 (after 70.00% SSG funding, inc.9% GST)

You can use

SkillsFuture Credits (SFC)

Learn more about SFC

Post Secondary Education Account (PSEA)

Learn more about PSEA

Fees

Course Fees

S$ 378.01

Application Fee

S$ 32.70 (after 70.00% SSG funding, inc.9% GST)

Fees

Course Fees

S$ 146.81

Application Fee

S$ 32.70 (after 70.00% SSG funding, 20% ETSS, inc.9% GST)

You can use

Absentee Payroll

Learn more about absentee payroll

Fees

Course Fees

S$ 378.01

Application Fee

S$ 32.70 (after 70.00% SSG funding, inc.9% GST)

You can use

Absentee Payroll

Learn more about absentee payroll

Fees

Course Fees

S$ 1,260.04

Application Fee

S$ 32.70 (inc.9% GST)

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Items Required For Class

Do take note of the following things you are required to have for both class and their assessments. Please check if all these stated below are in working condition before coming. 

  1. Laptop 
  2. Webcam 
  3. Working mic on a laptop or actual mic 
  4. Smartphone with access to their respective app stores
  5. Access to data or wifi connections

Testimonials
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FAQs

We highly discourage you from missing any classes since the entire program is designed to be hands-on intensive. There is also a minimum attendance requirement of 75% of training hours for Singaporean and PRs, and 90% of training hours for international students. If you do not meet the 75% attendance requirement, you will not be eligible to enjoy subsidies nor to sit for the assessment. Make sure you block off your time during your training with us or find an intake option that will ensure you do not miss any classes. You will only wish that you had more time in the class!

Yes! You can use any SkillsFuture Credits you have to pay for course fees.

We do not offer any make-up or replacement classes.

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