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Consumer Behaviour and Environment Analysis

Online Short Course Retail

his course aims to help learners identify consumer trends, and behaviours on app data or based on shop buying patterns. Learn to interpret data models to analyse key customer sales data and predict new buying patterns based on changing environments.

Overview

his course aims to help learners identify consumer trends, and behaviours on app data or based on shop buying patterns. Learn to interpret data models to analyse key customer sales data and predict new buying patterns based on changing environments.

The Details

  • FOR SKILLSFUTURE CLAIMS

    Registered Title: (Consumer Behaviour and Environment Analysis )

    TPGateway Code:TGS-2023020269

  • total hours

    08:00

Curriculum

Course Duration

SSG Approved Training & Assessments Hours:08:00 Trainer Facilitated Hours (On Campus/Virtual):07:00 Self-Directed E-learning Hours:00:00 Assessment Hours:01:00
Objectives
  • Assess, test and estimate the impact of individual, social and lifestyle influences on consumer behavior for a given product and/or service.
  • Draw inferences pertaining to customer behavior based on research outcomes.
Key Learning Areas
  • Key facts and profiles of target customers.
  • Cultural aspects of the target customers.
  • Characteristics of the target customers' personas.
  • Types of applied behavior analysis.
  • Variables that influence purchasing behavior.
Certificate Issuance
Upon successful completion of the course, the student will be awarded the Statement of Attainment (SOA) for WSQ Customer Behaviour Analysis-3. WSQ Certification is nationally endorsed and recognized by industry partners.
Trainers
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Requirements
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Admissions

To enrol, you must fulfil the following requirements

1

Aged 16 years and above

 and 2

Possess at least 3 GCE ‘O’ Level credits with a minimum of C6 including English and Mathematics OR ES WSQ Workplace Literacy and Numeracy (WPLN) level 5 and above OR WSQ Advanced Certificate in Fashion Technology OR TaF.tc's Advanced Certificate

 and 3

ALL Students are required to have basic knowledge of computer and Microsoft Office

Graduation

To graduate, you must fulfil the following requirements

1

75% attendance rate of total training hours per module

 and 2

Be found competent during written, practical and oral assessments

International Students

To enrol, you must fulfil the following requirements

1

Aged 16 years and above

 and 2

High School Diploma equivalent to GCE ‘O’ Level with 3 credits including English and Mathematics OR Qualifications from professional institutes may be considered on a case-by-case basic OR Pass TaF.tc Entrance Test

 and 3

English Language Requirement – Possess a minimum credit in English at GCE ‘O’ Level or its equivalent OR IELTS score 5.5 or TOEFL score 46

 and 4

ALL Students are required to have basic knowledge of computer and Microsoft Office

Graduation

To enrol, you must fulfil the following requirements

1

75% attendance rate of total training hours per module. Student Pass Holders – a minimum of 90% attendance per month will be required

 and 2

Be found competent during written, practical and oral assessments
Fees & Funding
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Fees

Course Fees

S$ 73.15

Application Fee

S$ 32.70 (after 70.00% SSG funding, 20% SFMCES, inc.9% GST)

You can use

SkillsFuture Credits (SFC)

Learn more about SFC

Post Secondary Education Account (PSEA)

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Fees

Course Fees

S$ 188.35

Application Fee

S$ 32.70 (after 70.00% SSG funding, inc.9% GST)

You can use

SkillsFuture Credits (SFC)

Learn more about SFC

Post Secondary Education Account (PSEA)

Learn more about PSEA

Fees

Course Fees

S$ 188.35

Application Fee

S$ 32.70 (after 70.00% SSG funding, inc.9% GST)

Fees

Course Fees

S$ 73.15

Application Fee

S$ 32.70 (after 70.00% SSG funding, 20% ETSS, inc.9% GST)

You can use

Absentee Payroll

Learn more about absentee payroll

Fees

Course Fees

S$ 188.35

Application Fee

S$ 32.70 (after 70.00% SSG funding, inc.9% GST)

You can use

Absentee Payroll

Learn more about absentee payroll

Fees

Course Fees

S$ 627.84

Application Fee

S$ 32.70 (inc.9% GST)

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Items Required For Class

Do take note of the following things you are required to have for both class and their assessments. Please check if all these stated below are in working condition before coming. 

  1. Laptop 
  2. Webcam 
  3. Working mic on a laptop or actual mic 
  4. Smartphone with access to their respective app stores
  5. Access to data or wifi connections

Testimonials
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FAQs

We highly discourage you from missing any classes since the entire program is designed to be hands-on intensive. There is also a minimum attendance requirement of 75% of training hours for Singaporean and PRs, and 90% of training hours for international students. If you do not meet the 75% attendance requirement, you will not be eligible to enjoy subsidies nor to sit for the assessment. Make sure you block off your time during your training with us or find an intake option that will ensure you do not miss any classes. You will only wish that you had more time in the class!

We do not offer any make-up or replacement classes.

Yes! You can use any SkillsFuture Credits you have to pay for course fees.

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