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Develop Customer Loyalty and Retention Strategies​

Online Short Course Retail

Learn to build effective customer loyalty and retention strategies with this course. Understand customer behavior, create personalized experiences, and develop loyalty programs to drive engagement and business growth.

Overview

The "Develop Customer Loyalty and Retention Strategies" course is designed to help retail professionals, marketers, and business leaders build effective strategies to enhance customer loyalty and retention. In a highly competitive market, keeping existing customers and fostering loyalty is crucial for sustained growth and profitability.

This course covers key concepts such as understanding customer behavior, creating personalized customer experiences, developing loyalty programs, and leveraging data to craft retention strategies. Participants will learn to design and implement customer-centric approaches that drive engagement, satisfaction, and repeat business. The course also includes case studies, best practices, and hands-on exercises to help you develop actionable strategies.

By the end of the course, participants will be equipped with the knowledge and tools to build strong customer relationships, increase retention rates, and ultimately, drive business growth through loyal customer bases.

The Details

  • FOR SKILLSFUTURE CLAIMS

    Registered Title: (Develop Customer Loyalty and Retention Strategies )

    TPGateway Code:TGS-2024041969

  • total hours

    16:00

Curriculum

Course Duration

SSG Approved Training & Assessments Hours:16:00 Trainer Facilitated Hours (On Campus/Virtual):15:00 Self-Directed E-learning Hours:00:00 Assessment Hours:01:00
Objectives
  • Demonstrate communication skills that utilize effective questioning methods and active listening.
  • Maintain records and documentation relating to customer relationships.
  • Adapt to any special needs and diversity of customers.
  • Monitor client satisfaction.
Key Learning Areas
  • Importance of understanding customers’ preferences and needs on products and/or services.
  • Methods used to communicate with customers to identify their preferences and needs.
  • Processes to maintain record-keeping systems.
  • Various methods of monitoring client satisfaction.
Certificate Issuance
Upon successful completion of the course, the student will be awarded the Statement of Attainment (SOA) for Customer Relationship Management Operations-2 WSQ Certification is nationally endorsed and recognized by industry partners.
Trainers
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Requirements
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Admissions

To enrol, you must fulfil the following requirements

1

Aged 16 years and above

 and 2

GCE ‘N’ Level with 3 credits including English and Mathematics OR WSQ Advanced Certificate OR WSQ ES WPLN Level 5 and above

 and 3

ALL Students are required to have basic computing skills - i.e. able to turn on the laptop, use the mouse, drag and drop files, use online search engines for research; and be a competent user of Microsoft office.

Graduation

To graduate, you must fulfil the following requirements

1

75% attendance rate of total training hours per module

 and 2

Be found competent for written, practical and oral assessments.

International Students

To enrol, you must fulfil the following requirements

1

Aged 16 years and above

 and 2

High School Diploma equivalent to GCE ‘N’ Level with 3 credits including English and Mathematics OR Qualifications from professional institutes may be considered on a case-by-case basic OR Pass TaF.tc Entrance Test

 and 3

English Language Requirement – Possess a minimum credit in English at GCE ‘N’ Level or its equivalent OR IELTS score 4.5 or TOEFL score 32

 and 4

ALL Students are required to have basic computing skills - i.e. able to turn on the laptop, use the mouse, drag and drop files, use online search engines for research; and be a competent user of Microsoft office.

Graduation

To enrol, you must fulfil the following requirements

1

75% attendance rate of total training hours per module. Student Pass Holders – a minimum of 90% attendance per month will be required

 and 2

Be found competent for written, practical and oral assessments.
Fees & Funding
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Fees

Course Fees

S$ 81.28

Application Fee

S$ 32.70 (after 70.00% SSG funding, 20% SFMCES, inc.9% GST)

You can use

SkillsFuture Credits (SFC)

Learn more about SFC

Post Secondary Education Account (PSEA)

Learn more about PSEA

Fees

Course Fees

S$ 209.28

Application Fee

S$ 32.70 (after 70.00% SSG funding, inc.9% GST)

You can use

SkillsFuture Credits (SFC)

Learn more about SFC

Post Secondary Education Account (PSEA)

Learn more about PSEA

Fees

Course Fees

S$ 209.28

Application Fee

S$ 32.70 (after 70.00% SSG funding, inc.9% GST)

Fees

Course Fees

S$ 81.28

Application Fee

S$ 32.70 (after 70.00% SSG funding, 20% ETSS, inc.9% GST)

You can use

Absentee Payroll

Learn more about absentee payroll

Fees

Course Fees

S$ 209.28

Application Fee

S$ 32.70 (after 70.00% SSG funding, inc.9% GST)

You can use

Absentee Payroll

Learn more about absentee payroll

Fees

Course Fees

S$ 697.60

Application Fee

S$ 32.70 (inc.9% GST)
Items Required For Class

Do take note of the following things you are required to have for both class and their assessments. Please check if all these stated below are in working condition before coming. 

  1. Laptop 
  2. Webcam 
  3. Working mic on laptop or actual mic 
  4. Smart phone with access to their respective app stores
  5. Access to data or wifi connections

Testimonials
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FAQs

We highly discourage you from missing any classes since the entire program is designed to be hands-on intensive. There is also a minimum attendance requirement of 75% of training hours for Singaporean and PRs, and 90% of training hours for international students. If you do not meet the 75% attendance requirement, you will not be eligible to enjoy subsidies nor to sit for the assessment. Make sure you block off your time during your training with us or find an intake option that will ensure you do not miss any classes. You will only wish that you had more time in the class!

We do not offer any make-up or replacement classes.

Yes! You can use any SkillsFuture Credits you have to pay for course fees.