Download Brochure Contact Us Apply Now
Overview Curriculum Trainers Requirements Fees and Funding Schedules Items Required for Class Testimonials FAQs

Digital Marketing (SEM) in Retail

Online Short Course Retail

Learn how to use Search Engine Marketing (SEM) to drive traffic to your website using paid ads on search engines like Google and Bing.

Overview

Our Digital Marketing (SEM) in Retail gives you a comprehensive understanding of Search Engine Marketing (SEM), a powerful tool for businesses to increase visibility and drive traffic to their websites through paid advertising on search engines like Google and Bing. SEM enables businesses to target users actively searching for relevant products or services, delivering ads directly to those most likely to engage.

This course will cover essential concepts, including pay-per-click (PPC) advertising, ad auction mechanics, keyword targeting, campaign optimization, and conversion tracking. You will learn how to set up and manage SEM campaigns effectively, monitor their performance, and understand how SEM complements other digital marketing tactics, like Search Engine Optimization (SEO). While SEO focuses on organically improving search engine rankings over time, SEM provides a faster way to gain visibility and drive traffic through paid methods.

The Details

  • FOR SKILLSFUTURE CLAIMS

    Registered Title: (Digital Marketing (SEM) in Retail (Classroom & Asynchronous))

    TPGateway Code:TGS-2024046812

  • total hours

    16:00

Curriculum

Course Duration

SSG Approved Training & Assessments Hours:16:00 Trainer Facilitated Hours (On Campus/Virtual):14:00 Self-Directed E-learning Hours:01:00 Assessment Hours:01:00
Objectives
  • Build profitable web marketing programs.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Perform daily account management for pay-per-click accounts on Google AdWords, Yahoo, Bing, and other search platforms.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search.
  • Block poor-quality traffic sources from all campaigns.
  • Identify fraud and low-performing sources and domains.
Key Learning Areas
  • Characteristics of Google AdWords, Microsoft AdCenter, Yahoo Search Marketing, and other data management platforms.
  • PPC functions through the quality score and conversion rate.
  • Objectives, goals, and expectations of  PPC campaigns strategy.
  • Actionable metrics for performance measurement and effective segmentation of keywords.
  • Ad writing techniques.
  • Campaign management tools.
  • Techniques in bid management, ad copy creation, competitor analysis, and keyword research.
  • Techniques in conducting split testing on different websites and layouts, and designs.
Certificate Issuance
Upon successful completion of the course, the student will be awarded the Statement of Attainment (SOA) for WSQ Digital Marketing (SEM) in Retail - 3. WSQ Certification is nationally endorsed and recognized by industry partners.
Trainers
View All Trainers
Requirements
I am a ...

Admissions

To enrol, you must fulfil the following requirements

1

Aged 16 years and above

 and 2

GCE ‘N’ Level with 3 credits including English and Mathematics OR WSQ Advanced Certificate OR WSQ ES WPLN Level 5 and above

 and 3

ALL Students are required to have basic computing skills - i.e. able to turn on the laptop, use the mouse, drag and drop files, use online search engines for research; and be a competent user of Microsoft office.

Graduation

To graduate, you must fulfil the following requirements

1

75% attendance rate of total training hours per module

 and 2

Be found competent for written, practical and oral assessments

International Students

To enrol, you must fulfil the following requirements

1

Aged 16 years and above

 and 2

High School Diploma equivalent to GCE ‘N’ Level with 3 credits including English and Mathematics OR Qualifications from professional institutes may be considered on a case-by-case basic OR Pass TaF.tc Entrance Test

 and 3

English Language Requirement – Possess a minimum credit in English at GCE ‘N’ Level or its equivalent OR IELTS score 4.5 or TOEFL score 32

 and 4

ALL Students are required to have basic computing skills - i.e. able to turn on the laptop, use the mouse, drag and drop files, use online search engines for research; and be a competent user of Microsoft office.

Graduation

To enrol, you must fulfil the following requirements

1

75% attendance rate of total training hours per module. Student Pass Holders – a minimum of 90% attendance per month will be required

 and 2

Be found competent during written, practical and oral assessments
Fees & Funding
I am a ...

Fees

Course Fees

S$ 140.34

Application Fee

S$ 32.70 (after 70.00% SSG funding, 20% SFMCES, inc.9% GST)

You can use

SkillsFuture Credits (SFC)

Learn more about SFC

Post Secondary Education Account (PSEA)

Learn more about PSEA

Fees

Course Fees

S$ 361.34

Application Fee

S$ 32.70 (after 70.00% SSG funding, inc.9% GST)

You can use

SkillsFuture Credits (SFC)

Learn more about SFC

Post Secondary Education Account (PSEA)

Learn more about PSEA

Fees

Course Fees

S$ 361.34

Application Fee

S$ 32.70 (after 70.00% SSG funding, inc.9% GST)

Fees

Course Fees

S$ 140.34

Application Fee

S$ 32.70 (after 70.00% SSG funding, 20% ETSS, inc.9% GST)

You can use

Absentee Payroll

Learn more about absentee payroll

Fees

Course Fees

S$ 361.34

Application Fee

S$ 32.70 (after 70.00% SSG funding, inc.9% GST)

You can use

Absentee Payroll

Learn more about absentee payroll

Fees

Course Fees

S$ 1,204.45

Application Fee

S$ 32.70 (inc.9% GST)
Schedules

13 Dec 2024 to 16 Dec 2024

Online

2 seats left! View Schedule
Apply Now Add to Cart

28 Dec 2024 to 04 Jan 2025

Online

3 seats left! View Schedule
Apply Now Add to Cart

13 Dec 2024 to 16 Dec 2024

Online

2 seats left! View Schedule
Apply Now Add to Cart

No Schedules Found!

No Schedules Found!

No Schedules Found!

28 Dec 2024 to 04 Jan 2025

Online

3 seats left! View Schedule
Apply Now Add to Cart
Items Required For Class

Do take note of the following things you are required to have for both class and their assessments. Please check if all these stated below are in working condition before coming. 

  1. Laptop 
  2. Webcam 
  3. Working mic on laptop or actual mic 
  4. Smart phone with access to their respective app stores
  5. Access to data or wifi connections

Testimonials
Write Review
FAQs

We highly discourage you from missing any classes since the entire program is designed to be hands-on intensive. There is also a minimum attendance requirement of 75% of training hours for Singaporean and PRs, and 90% of training hours for international students. If you do not meet the 75% attendance requirement, you will not be eligible to enjoy subsidies nor to sit for the assessment. Make sure you block off your time during your training with us or find an intake option that will ensure you do not miss any classes. You will only wish that you had more time in the class!

We do not offer any make-up or replacement classes.

Yes! You can use any SkillsFuture Credits you have to pay for course fees.