Digital marketing was the area that retail companies felt the need to grow most in. In this advanced cert, we seek to train and place trainees by equipping them with appropriate digital marketing skills in order to make them future-ready.
Digital Marketing is a crucial role for SMEs and SMEs do not have the luxury of having specialised Marketing roles. The aim of this bundle is to help job seekers accumulate the skills required for many marketing specializations such as SEO, SEM, Inbound Marketing, Social Media Marketing, and Branding Strategy in order for them to have skills ready to add value to retail companies. Furthermore, TaF.tc will provide additional online content beyond the courses to help them brush up on their skills as digital marketing requires consistent trial and error. Digitalized customer experience, which is understanding the experience of the end user, is critical to ensuring that marketing meets the intended objectives.
Full Time: 2 months
Part Time: 4 months
Blended
Everything you learn at TaF.tc can be applied to your professional life in fashion and will be taught by industry practitioners through interactive workshops, whether online or in TaF.tc's Sewing Labs.
Our partners and advisors are as close to home as Thailand or Japan and as far as Italy or the UK. Tap into a professional community built over decades of industry immersion.
Our career support connects you to jobs available on the market, opportunities for further studies, and resources to help you start your own brand.
Unlock the Power of Digital Marketing: A Course on Increasing Brand Awareness and Presence As the world continues to shift online, it's essential for businesses to have a strong digital presence. In this course, you will learn how to increase brand awareness and presence in the digital world. You will discover key strategies and tactics to help you reach your target audience and drive more traffic to your website. From social media marketing and search engine optimization to email marketing and influencer partnerships, we will cover a range of digital marketing channels that you can use to boost your brand's visibility and engagement. You will also learn how to measure the success of your efforts and make data-driven decisions to continually improve your strategy. Whether you're a marketing professional, business owner, or just starting out, this course is designed to help you build a comprehensive digital marketing strategy that will help you achieve your goals and drive growth for your brand. Enroll now and take your online presence to the next level!
Registered Title:Digital Marketing Strategy: Increasing Brand Awareness and Presence in the Online World SSG Approved Training & Assessments Hours:16:00
In the rapidly evolving digital landscape, the "Leveraging Technology for Seamless Customer Experience" course empowers executives and managers with the necessary skills and knowledge to enhance customer experiences using advanced technology. This hands-on course is designed to help professionals not just meet, but exceed the expectations of the modern customer. Content Coverage: Communication Channel Aggregation: Learn to consolidate and manage different channels of communication. This can significantly optimize the response rate of customer relations executives or associates, leading to improved customer satisfaction and loyalty. Chatbot Creation: Learn how to design and implement chatbots that can handle simple queries, thereby reducing the administrative workload on your team. This allows your customer service staff to focus more on complex issues that require human intervention. Workflow Design: Discover how to design efficient workflows that strategically deploy human intervention in cases where it's most valuable. This approach ensures effective resource allocation and increases productivity. Omnichannel Management: Understand how to manage and integrate multiple channels in your customer service approach. This is crucial for providing a seamless and consistent customer experience across all touchpoints. UI/UX Evaluation: Develop the ability to evaluate and improve the user interface (UI) and user experience (UX) of your platforms. A user-friendly and intuitive UI/UX is key in retaining customers and boosting customer satisfaction. By the end of this course, participants will be equipped with a comprehensive understanding of how to leverage technology to enhance the customer service experience. They will be able to implement these strategies in their organizations to improve overall customer satisfaction and, ultimately, drive business success.
Registered Title:Creating a Digitalised Customer Experience in Retail SSG Approved Training & Assessments Hours:16:00
If you're looking to reach and engage with customers in the retail industry, then Digital Marketing (SEM) is a must-have tool in your marketing arsenal. This comprehensive course will teach you the fundamentals of SEM, including how to conduct keyword research, create effective ad campaigns, and write value-driven copy that will attract and engage with your target audience. You'll also learn how to track and analyze campaign performance, identify areas for improvement, and make data-driven decisions to optimize your campaigns for better results. With the skills and knowledge gained in this course, you'll be able to effectively use SEM to drive growth and success in the retail industry.
Registered Title:Digital Marketing (SEM) in Retail SSG Approved Training & Assessments Hours:16:00
If you're looking to boost sales and drive growth in the retail industry, then Search Engine Optimisation (SEO) is a must-have tool in your marketing strategy. SEO is the process of optimizing your website and online presence to increase organic traffic from search engines like Google. By improving your website's ranking, you can attract more visitors who are actively searching for products and services like yours. Our comprehensive SEO course will teach you the fundamentals of SEO, including keyword research, on-page optimization, link building, and tracking and analysis. With the skills and knowledge gained from this course, you'll be able to effectively implement SEO tactics to boost your website's visibility and drive more sales for your retail business.
Registered Title:Search Engine Optimisation (SEO) to Boost Retail Sales SSG Approved Training & Assessments Hours:16:00
Inbound marketing is a customer-centric approach to marketing that focuses on attracting and engaging potential customers through relevant and valuable content. By creating useful and informative content, inbound marketing helps establish trust and credibility with the target audience, and encourages them to take action such as filling out a form, downloading an e-book, or making a purchase. The goal of inbound marketing is to provide a seamless and enjoyable experience for the customer, while also meeting the business's marketing and sales objectives. Through tactics such as search engine optimization, social media marketing, and email marketing, inbound marketing helps companies attract, convert, close, and delight customers in a way that feels natural and organic.
Registered Title:Digital Marketing (Inbound Marketing) for Retail SSG Approved Training & Assessments Hours:16:00
Are you looking to increase your online presence and reach a wider audience in the retail industry? In this course, you will learn how to build a strong presence on popular social media platforms such as Instagram, Facebook, and TikTok. We will explore effective strategies to leverage the power of social media to influence sales and drive more business. You will also discover the key metrics to use to optimise your ads on Facebook and Instagram, such as engagement rates, conversion rates, and return on investment. And, we will take a deep dive into other potential digital marketing platforms, such as Pinterest and LinkedIn, to expand your reach and tap into new audiences. Enroll now and take your online presence to the next level!"
Registered Title:Digital Marketing Social media Marketing for Retail SSG Approved Training & Assessments Hours:16:00Upon successful completion of each module within the course, you will be awarded a Statement of Attainment (SOA) for each of your modules by SkillsFuture Singapore.
Do take note of the following things you are required to have for both class and their assessments. Please check if all of these stated below are in working condition before registering for class.
The Digital Marketing Specialist bundle will cover key aspects of digital marketing such as SEO, SEM, Inbound Marketing, Social Media Marketing and Branding Strategy.
Most definitely! For each of your modules within this bundle you will receive a Statement of Attainment (SOA) by SSG via your MySkillsFuture portal!
The courses are conducted in the form of lectures, discussions, demonstrations, case studies, practical exercises, and hands-on activities. You will then be assessed on the work you have done with a final evaluation at the end of every course.
Yes we will! Whether it's through promoting your brand, or providing mentorships and consultations to further your studies, we’ve got your back!
Not at all! You can enrol for our bundle without any prior experience, as long as you have a passion!
