Digital Marketing Strategy: Increasing Brand Awareness and Presence in the Online World

Online Short Course Retail

Boost your brand's online presence and reach your target audience with this comprehensive course on digital marketing. Learn key strategies and tactics to increase brand awareness, drive traffic, and measure success. Whether you're a marketing professional or business owner, enroll now and take your online presence to the next level!

Overview

Unlock the Power of Digital Marketing: A Course on Increasing Brand Awareness and Presence As the world continues to shift online, it's essential for businesses to have a strong digital presence. In this course, you will learn how to increase brand awareness and presence in the digital world. You will discover key strategies and tactics to help you reach your target audience and drive more traffic to your website. From social media marketing and search engine optimization to email marketing and influencer partnerships, we will cover a range of digital marketing channels that you can use to boost your brand's visibility and engagement. You will also learn how to measure the success of your efforts and make data-driven decisions to continually improve your strategy. Whether you're a marketing professional, business owner, or just starting out, this course is designed to help you build a comprehensive digital marketing strategy that will help you achieve your goals and drive growth for your brand. Enroll now and take your online presence to the next level!

The Details

  • FOR SKILLSFUTURE CLAIMS

    Registered Title: (Digital Marketing Strategy: Increasing Brand Awareness and Presence in the Online World )

    TPGateway Code:TGS-2023017792

  • total hours

    16:00

Curriculum

Course Duration

SSG Approved Training & Assessments Hours:16:00 Trainer Facilitated Hours (On Campus/Virtual):15:00 Self-Directed E-learning Hours:00:00 Assessment Hours:01:00
Objectives
  • Develop branding campaign activities to achieve brand strategies. 

  • Recommend potential communication tools to reach out to identified customers and increase interest in brands via traditional media, online portals, and in-store. 

  • Manage execution of campaigns to achieve desired results. 

  • Evaluate customer responses to determine the effectiveness of campaigns.

  • Refine campaigns to enhance effectiveness.

  • Manage pre-campaign testing plans to gauge the effectiveness of campaigns.

  • Refine operational plans based on pre-campaign test findings.

  • Manage operational plans and budget to support campaign objectives.

  • Monitor and evaluate campaign performance and effectiveness in accordance with brand communications and messages. 

Key Learning Areas
  • Brand management strategies.

  • Brand portfolio, image, and position.

  • Shopper personas.

  • Campaign evaluation tools and methods.

  • Means of using data gathered from pre-campaign testing. 

Certificate Issuance
Upon successful completion of the course, the student will be awarded the Statement of Attainment (SOA) for WSQ Brand Campaign Management - 4. WSQ Certification is nationally endorsed and recognized by industry partners.
Requirements
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Fees & Funding
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Items Required For Class

Do take note of the following things you are required to have for both class and their assessments. Please check if all these stated below are in working condition before coming. 

  1. Laptop 
  2. Webcam 
  3. Working mic on laptop or actual mic 
  4. Smart phone with access to their respective app stores
  5. Access to data or wifi connections

Testimonials
FAQs

We highly discourage you from missing any classes since the entire program is designed to be hands-on intensive. There is also a minimum attendance requirement of 75% of training hours for Singaporean and PRs, and 90% of training hours for international students. If you do not meet the 75% attendance requirement, you will not be eligible to enjoy subsidies nor to sit for the assessment. Make sure you block off your time during your training with us or find an intake option that will ensure you do not miss any classes. You will only wish that you had more time in the class!

We do not offer any make-up or replacement classes.

Yes! You can use any SkillsFuture Credits you have to pay for course fees.