Digital Marketing Strategy: Increasing Brand Awareness and Presence in the Online World

Online Short Course Retail

Learn how to increase brand awareness by making your product or service stand out in a competitive market. Higher brand awareness drives customer loyalty, increases referrals, and ultimately leads to more sales and growth.

Overview

In our Digital Marketing Strategy: Increasing Brand Awareness and Presence in the Online World course, you’ll learn how to create a strong, recognizable brand and increase its visibility to reach your ideal audience. This course covers key elements of branding, such as developing your brand identity, defining your unique value, and crafting a consistent brand voice. You’ll also explore strategies for increasing brand awareness through social media and content marketing, helping you connect with customers and stand out in a competitive market.

The Details

  • FOR SKILLSFUTURE CLAIMS

    Registered Title: (Digital Marketing Strategy: Increasing Brand Awareness and Presence in the Online World )

    TPGateway Code:TGS-2023017792

  • total hours

    16:00

Curriculum

Course Duration

SSG Approved Training & Assessments Hours:16:00 Trainer Facilitated Hours (On Campus/Virtual):15:00 Self-Directed E-learning Hours:00:00 Assessment Hours:01:00
Objectives
  • Develop branding campaign activities to achieve brand strategies. 

  • Recommend potential communication tools to reach out to identified customers and increase interest in brands via traditional media, online portals, and in-store. 

  • Manage execution of campaigns to achieve desired results. 

  • Evaluate customer responses to determine the effectiveness of campaigns.

  • Refine campaigns to enhance effectiveness.

  • Manage pre-campaign testing plans to gauge the effectiveness of campaigns.

  • Refine operational plans based on pre-campaign test findings.

  • Manage operational plans and budget to support campaign objectives.

  • Monitor and evaluate campaign performance and effectiveness in accordance with brand communications and messages. 

Key Learning Areas
  • Brand management strategies.

  • Brand portfolio, image, and position.

  • Shopper personas.

  • Campaign evaluation tools and methods.

  • Means of using data gathered from pre-campaign testing. 

Certificate Issuance
Upon successful completion of the course, the student will be awarded the Statement of Attainment (SOA) for WSQ Brand Campaign Management - 4. WSQ Certification is nationally endorsed and recognized by industry partners.
Requirements
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Fees & Funding
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Schedules
Items Required For Class

Do take note of the following things you are required to have for both class and their assessments. Please check if all these stated below are in working condition before coming. 

  1. Laptop 
  2. Webcam 
  3. Working mic on laptop or actual mic 
  4. Smart phone with access to their respective app stores
  5. Access to data or wifi connections

Testimonials
FAQs

We do not offer any make-up or replacement classes.

Yes! You can use any SkillsFuture Credits you have to pay for course fees.

We highly discourage you from missing any classes since the entire program is designed to be hands-on intensive. There is also a minimum attendance requirement of 75% of training hours for Singaporean and PRs, and 90% of training hours for international students. If you do not meet the 75% attendance requirement, you will not be eligible to enjoy subsidies nor to sit for the assessment. Make sure you block off your time during your training with us or find an intake option that will ensure you do not miss any classes. You will only wish that you had more time in the class!