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Digital Marketing Strategy: Remarketing Strategies to Boost Sales

Online Short Course Retail

Take your marketing efforts to the next level with this course on Digital Marketing Strategy: Remarketing Strategies to Boost Sales. Learn the purpose of remarketing and how to effectively implement it to increase sales. Explore various methods, including Facebook and Google ads, and understand how to optimize your campaigns. Gain the skills to target specific segments of your customer base and boost your sales and drive growth for your brand.

Overview

This course, "Digital Marketing Strategy: Remarketing Strategies to Boost Sales," is designed to help businesses take their marketing efforts to the next level. In this course, you will learn about the purpose of remarketing and how to effectively implement it to increase sales. You will explore various methods of doing remarketing, including Facebook and Google ads, and understand how to optimize your campaigns for maximum impact. You will also learn about targeted audience selection, and when it's appropriate to switch between different audience groups. By building custom audience groups, you will gain the ability to target specific segments of your customer base and provide them with tailored messages that resonate with their needs and interests. Whether you're a marketing professional, business owner, or just starting out, this course will give you the skills and knowledge you need to effectively use remarketing strategies to boost your sales and drive growth for your brand.

The Details

  • FOR SKILLSFUTURE CLAIMS

    Registered Title: (Digital Marketing Strategy: Remarketing Strategies to Boost Sales )

    TPGateway Code:TGS-2023017793

  • total hours

    16:00

Curriculum

Course Duration

SSG Approved Training & Assessments Hours:16:00 Trainer Facilitated Hours (On Campus/Virtual):15:00 Self-Directed E-learning Hours:00:00 Assessment Hours:01:00
Objectives
  • Oversee the process of data collection, assessing, understanding, and integrating primary quantitative and qualitative customer data.
  • Manage a customer-centric research program that integrates economic and industry trends into the analysis.
  • Evaluate organizational capability to respond quickly to consumer demand for products and/or services based on research outcomes.
Key Learning Areas
  • Key facts and profiles of target customers.
  • Concepts of the customer purchasing journey.
  • Cultural aspects of the target customers.
  • Characteristics of the target customers' personas.
  • Types of applied behavior analysis.
  • Variables that influence purchasing behavior.
  • Customer identity management theory and techniques.
Certificate Issuance
Upon successful completion of the course, the student will be awarded the Statement of Attainment (SOA) for Customer Behaviour Analysis-4 by SkillsFuture Singapore. WSQ Certification is nationally endorsed and recognized by industry partners.
Trainers
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Requirements
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Admissions

To enrol, you must fulfil the following requirements

1

Aged 16 years and above

 and 2

GCE ‘O’ Level with 3 credits including English and Mathematics OR WSQ Advanced Certificate OR WSQ ES WPLN Level 5 and above

 and 3

ALL Students are required to have basic digital literacy, knowledge of computers and Microsoft Office

Graduation

To graduate, you must fulfil the following requirements

1

75% attendance rate of total training hours per module

 and 2

Be found competent during written, practical and oral assessments

International Students

To enrol, you must fulfil the following requirements

1

Aged 16 years and above

 and 2

High School Diploma equivalent to GCE ‘O’ Level with 3 credits including English and Mathematics OR Qualifications from professional institutes may be considered on a case-by-case basic OR Pass TaF.tc Entrance Test

 and 3

English Language Requirement – Possess a minimum credit in English at GCE ‘O’ Level or its equivalent OR IELTS score 5.5 or TOEFL score 46

 and 4

ALL Students are required to have basic digital literacy, knowledge of computers and Microsoft Office

Graduation

To enrol, you must fulfil the following requirements

1

75% attendance rate of total training hours per module. Student Pass Holders – a minimum of 90% attendance per month will be required

 and 2

Be found competent during written, practical and oral assessments
Fees & Funding
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Fees

Course Fees

S$ 146.81

Application Fee

S$ 32.70 (after 70.00% SSG funding, 20% SFMCES, inc.9% GST)

You can use

SkillsFuture Credits (SFC)

Learn more about SFC

Post Secondary Education Account (PSEA)

Learn more about PSEA

Fees

Course Fees

S$ 378.01

Application Fee

S$ 32.70 (after 70.00% SSG funding, inc.9% GST)

You can use

SkillsFuture Credits (SFC)

Learn more about SFC

Post Secondary Education Account (PSEA)

Learn more about PSEA

Fees

Course Fees

S$ 378.01

Application Fee

S$ 32.70 (after 70.00% SSG funding, inc.9% GST)

Fees

Course Fees

S$ 146.81

Application Fee

S$ 32.70 (after 70.00% SSG funding, 20% ETSS, inc.9% GST)

You can use

Absentee Payroll

Learn more about absentee payroll

Fees

Course Fees

S$ 378.01

Application Fee

S$ 32.70 (after 70.00% SSG funding, inc.9% GST)

You can use

Absentee Payroll

Learn more about absentee payroll

Fees

Course Fees

S$ 1,260.04

Application Fee

S$ 32.70 (inc.9% GST)
Items Required For Class

Do take note of the following things you are required to have for both class and their assessments. Please check if all these stated below are in working condition before coming. 

  1. Laptop 
  2. Webcam 
  3. Working mic on laptop or actual mic 
  4. Smart phone with access to their respective app stores
  5. Access to data or wifi connections

Testimonials
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FAQs

We highly discourage you from missing any classes since the entire program is designed to be hands-on intensive. There is also a minimum attendance requirement of 75% of training hours for Singaporean and PRs, and 90% of training hours for international students. If you do not meet the 75% attendance requirement, you will not be eligible to enjoy subsidies nor to sit for the assessment. Make sure you block off your time during your training with us or find an intake option that will ensure you do not miss any classes. You will only wish that you had more time in the class!

Yes! You can use any SkillsFuture Credits you have to pay for course fees.

We do not offer any make-up or replacement classes.