Our Search Engine Optimization (SEO) to Boost Retail Sales course teaches you how to improve your website’s organic search rankings using techniques like content optimization, relevant keywords, and enhanced site structure. The aim is to draw in visitors organically, without spending money on ads to appear in search results.

We will explore key topics such as keyword research, on-page optimization, technical SEO, and link-building strategies through practical examples and real-world case studies. Additionally, you will learn to use analytical tools such as Google Analytics to track and understand website performance and user behavior.

Our Digital Marketing (Inbound Marketing) for Retail course will teach you how to attract and retain customers through valuable content and experiences. You will learn to create engaging and helpful materials, such as blog posts, videos, and social media posts, that solve your target audience problems.

By providing useful information, you can attract potential customers to your website or social media platforms. You can nurture those relationships through email marketing and other personalized communication. Inbound marketing aims to build trust and credibility, ultimately leading to more conversions and loyal customers.

Our Digital Marketing Social Media Marketing for Retail course provides an in-depth look into social media marketing on Meta platforms, including Facebook and Instagram. Designed for those looking to leverage the power of these popular networks, the course covers key strategies for building brand awareness, increasing engagement, and driving conversions. We will explore essential topics, including audience targeting, content creation, ad campaign management, and data analytics.

Through practical exercises, you will learn how to craft compelling content, optimize ad placements, and use Meta's robust analytics tools to measure campaign effectiveness.

In our Digital Marketing Strategy: Increasing Brand Awareness and Presence in the Online World course, you’ll learn how to create a strong, recognizable brand and increase its visibility to reach your ideal audience. This course covers key elements of branding, such as developing your brand identity, defining your unique value, and crafting a consistent brand voice. You’ll also explore strategies for increasing brand awareness through social media and content marketing, helping you connect with customers and stand out in a competitive market.

In this Creating a Digitalised Customer Experience in Retail course on how to become an influencer, you will learn the essential skills and strategies needed to build your personal brand and effectively engage with your audience across various social media platforms. The course covers topics such as identifying your niche, creating compelling content, and utilizing storytelling techniques to connect authentically with your followers. You will also explore best practices for growing your online presence, collaborating with brands, and leveraging analytics to measure your impact and success.

Whether you aspire to be an  influence in fashion, lifestyle, fitness, or any other field, this course will empower you with the knowledge and tools to establish yourself as a successful influencer and make a meaningful impact.

Welcome to the Orientation Programme! This course is designed to provide new participants with a comprehensive introduction to our institution's culture, values, and essential practices. Over the course of this programme, you will gain insights into the resources available to support your success, understand the expectations for your academic and professional journey, and become familiar with key policies and procedures.

Through interactive sessions, group activities, and informative presentations, you will connect with peers, meet faculty and staff, and explore the tools and strategies needed to thrive in your new environment. Whether you are a student, staff member, or faculty, this programme is tailored to ensure you feel prepared, informed, and excited to embark on this new chapter.

By the end of the Orientation Programme, you will have a solid foundation to navigate your journey confidently and make the most of the opportunities available to you.

This session offers a holistic approach to self-awareness, professional development, and business growth within Singapore's dynamic job market. Participants will delve into understanding their personal strengths and weaknesses through personality tests and analysis, uncovering their natural talents and areas for improvement. The session equips them with practical skills for crafting standout professional profiles, including CVs, cover letters, and LinkedIn optimization, along with valuable tips and mock sessions for job interview preparation.

Complementing this personal development journey is introduction to Mentorship Support Grant (MSG), an initiative by SkillsFuture Singapore. MSG provides partial funding for mentorship support, specifically designed for Singapore businesses and delivered by TaF.tc. This program emphasizes enhancing employee skills, boosting productivity, and supporting job redesign within companies, ultimately aligning personal growth with broader organizational development.