Search Engine Optimisation (SEO) to Boost Retail Sales

Online Short Course Retail

Learn how to use Search Engine Optimisation (SEO) to attract visitors to your website without paying for ads to appear on the search results page.

Overview

Our Search Engine Optimization (SEO) to Boost Retail Sales course teaches you how to improve your website’s organic search rankings using techniques like content optimization, relevant keywords, and enhanced site structure. The aim is to draw in visitors organically, without spending money on ads to appear in search results.

We will explore key topics such as keyword research, on-page optimization, technical SEO, and link-building strategies through practical examples and real-world case studies. Additionally, you will learn to use analytical tools such as Google Analytics to track and understand website performance and user behavior.

The Details

  • FOR SKILLSFUTURE CLAIMS

    Registered Title: (Search Engine Optimisation (SEO) to Boost Retail Sales (Classroom & Asynchronous))

    TPGateway Code:TGS-2024046813

  • total hours

    16:00

Curriculum

Course Duration

SSG Approved Training & Assessments Hours:16:00 Trainer Facilitated Hours (On Campus/Virtual):14:00 Self-Directed E-learning Hours:01:00 Assessment Hours:01:00
Objectives
  • Perform keyword discovery, expansion, and optimization.
  • Administer search engine programs (i.e. XML sitemaps, shopping feeds, webmaster tools.
  • Research and analyze competitor advertising links.
  • Conduct SEO analysis and analyze search performance across various channels.
  • Identify trends and developments pertaining to SEO, search engines, and internet marketing.
  • Coordinate with editorial and marketing teams to inform results based on SEO analysis outcomes to optimize content creation.
  • Prepare and implement internet search engine marketing strategies.
Key Learning Areas
  • Organisation's SEO strategies.
  • Search terms, keywords, and keyword density.
  • Search engine ranking.
  • Search engine methods of assessing SEO.
  • Social network media in the context of SEO.
  • Internet marketing strategies for a website.
  • Principles involved in conducting search engine programs.
  • Processes involved in performing keyword discovery, expansion, and optimization.
  • Competitor landscape in terms of advertising links.
  • Current and emerging trends and developments of SEO.
  • Current and emerging trends of social media and internet marketing.
Certificate Issuance
Upon successful completion of the course, the student will be awarded the Statement of Attainment (SOA) for Search Engine Optimisation - 3. WSQ Certification is nationally endorsed and recognized by industry partners.
Requirements
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Fees & Funding
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Schedules
Items Required For Class

Do take note of the following things you are required to have for both class and their assessments. Please check if all these stated below are in working condition before coming. 

  1. Laptop 
  2. Webcam 
  3. Working mic on laptop or actual mic 
  4. Smart phone with access to their respective app stores
  5. Access to data or wifi connections

Testimonials
FAQs

We highly discourage you from missing any classes since the entire program is designed to be hands-on intensive. There is also a minimum attendance requirement of 75% of training hours for Singaporean and PRs, and 90% of training hours for international students. If you do not meet the 75% attendance requirement, you will not be eligible to enjoy subsidies nor to sit for the assessment. Make sure you block off your time during your training with us or find an intake option that will ensure you do not miss any classes. You will only wish that you had more time in the class!

We do not offer any make-up or replacement classes.

Yes! You can use any SkillsFuture Credits you have to pay for course fees.